Guest blogging is a popular and effective way to drive traffic to your site. But, if you are doing it primarily for backlinks with the intent of raising your Google rankings, think long and hard about whether or not to make your links dofollow or nofollow.
Barry Schwartz over at Search Engine Land recently wrote about how Google views links in guest posts:
Google's John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building.
In general, that is Google's advice. If you link to something with the intent that it should help your Google rankings – then nofollow the link. If you write something without that intent and the link is really natural, then there is no reason to nofollow the link.
- How Guest Bloggers are Sleepwalking Their Way into Penalties - Moz
- Guest Blogging vs. Guest Posting – Imagine A World Without Links ...
- Google's Official Webmaster Guidelines on Linking
If you are writing low quality guest posts, spinning articles and submitting them to several sites, or writing otherwise poor quality/spammy content just to get backlinks in hopes of influencing your Google rankings, ALWAYS add rel=nofollow to any included hyperlinks.
However, if you are guest posting properly and putting out quality, highly relevant content on other blogs, then go ahead and use rel=dofollow on your links.
Basically, if a site would naturally link to your site regardless of your post, then dofollowing your links is appropriate. But, if not, and your links will stand out like a sore thumb, then nofollow them.
What Do You Think?
Are you writing guest blog posts? Do you nofollow your links? Let us know in the comments below. And, if you found this post helpful, please share it!